BONE DRY is a branding exercise in reductive minimalism, designed to challenge the traditional, often romanticized narratives of the wine industry. The project seeks to strip away "marketing flesh", ornate gold foils, vineyard illustrations, and flowery tasting notes, to reveal the technical and structural "bones" of the product.

The identity centers on the "Vertebrae" icon, a hand-drawn anatomical spine that serves as a literal backbone for the brand. This symbol represents the structural integrity of the wine, its acidity, tannin, and mineral core unaltered by additives or residual sugar. The choice of Anatomical Blue provides a clinical, blueprint-like aesthetic, positioning each bottle as a technical specimen rather than a mere lifestyle accessory..